Meet Vanessa

Vanessa developed her pillars for unlearning money by testing her theory on herself. See her go back to where she grew up to explore what pillars she needed to unlearn.

With over two decades of experience in the wealth creation space, Vanessa Stoykov is a finance and money expert with a passion for storytelling.

Vanessa is the Founder of No More Practice Education, a leading on-line financial education hub, which was acquired by ASX listed company OneVue in April 2018. She is also the Founder and Chief Executive of production house evolution media group, creator of the Channel Nine’s Learn from the Money Masters: The Investment Series, and author of The Breakfast Club for 40-Somethings’ – a fable that offers a new and entertaining way to change people’s long-term financial behaviours published by global publisher Wiley.

Vanessa began her journey in the business world at the age of 26, establishing Evolution Media Group. Starting with only $14,000, the company has grown into a multimillion corporation.

Vanessa believes that to truly grow long term wealth, people need to UNLEARN everything they think they know about money. She is passionate about educating Australians through entertainment on how to grow wealth to make the pension irrelevant in their lives.

As such, she has been dedicated to helping professionals and financial advisors learn how to grow wealth by focussing on ‘educating the educators’ with new techniques to assist them in better communicating and serving the wider community.

Vanessa is a regular contributor of Morningstar and Body+Soul, often appears on Channel Nine’s Today Show, and has recently been featured in numerous publications including, Daily Telegraph, CEO Magazine and Money Magazine.

At the age of 45 Vanessa is even more committed than ever to telling stories that matter, and to helping others better their lives.

Outside of the corporate space, Vanessa enjoys spending time with her husband and three sons, and visiting her hometown of Gunnedah, where she first realised her passion for storytelling by hiding a torch in her bedroom and reading under the doona well after bedtime.

If you are interested in media production, or want to see the work from Vanessa’s production company you can check it out here.

Follow five masters of finance help five Australia Sports heroes learn how to master money. Watch on-demand now.

If you are a finance professional, go to Vanessa’s industry education portal and subscribe for ongoing learning.

She’s absolutely an industry pioneer, and what she brings to her clients is innovation; she forces us out of our comfort zones, and the payoff is immense. She is definitely one of my heroes.


Vanessa definitely has a pioneering spirit; she’s very conscious of the urgency in ensuring that financial literacy is understood by all Australians. She is very passionate about making the pension relevant to everyone, even future generations to come. Her vision is really important because investing and saving isn’t as complex as it may seem, and will generate self-sufficiency in retirement.